Ok, so, last week I was busy being 13 and hanging around at the mall and saw a 3x life size Express add featuring what appeared to be Caroline Trentini. This week I see K.Kloss pouting for Topshop (picture above). Hot on the heels, is the news that the newest Vic. Secret angels are none other than mamacitas muy caliente, Arelenis Sosa and Sessliee Lopez. Are mid-market retailers hoping that by shelling out buckets of cash for these high fashion faces they will entice more shoppers into their tumbleweed ridden stores? Granted, though, Express is the only one of the three that has been consistently hurting for business. Kloss for Topshop makes sense since she is age appropriate for the consumer and T.Shop has Kate Moss for Topshop, elevating their brand above that of -ahem- Express. I hope the new angels read their contracts for Vicky's well, as the Wexner mondo-brand mandates that the girl's cannot change their look in any way shape or form while under contract. Granted, for two fresh faces the only more lucrative contract would be a fragrance/beauty campaign. I should also note that Gap has a ton of perfectly symmetrical faces for their Christmas adds: Angela Lindvall, Erin Wasson, Anja Rubik, among others. If this trend keeps up, I am calling that mid-western women will get up in arms (again) about the unrealistic standards of beauty that, this time, Gap/Express/XYZ are pushing on them. Hey, no one ever hated on Cindy Crawford for Kmart people!
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