Damn gina, resort 09 already? I guess that makes sense since it sets in November. Then again I don't generally know what year/month/day it is so I am not all that surprised at my own shock. This year's offerings are ridic wearable and seasonless. Which, considering consumers are taking sales staff's suggestions of buying resort because it can be worn nearly year round with the addition of a coat or removal of a sweater. This coupled with the fact that consumers are just not buying bigger items right now makes resort one of the few cash opportunities for both young and established designers. Resort originally started out as being a cruise-wearish season with the implications that the wealthy would be it's main clientelle. Since, they are more likely to buy those linen hot shorts and silk sarong to wear on their annual winter vacation to the Ivory Coast. Now, resort is becoming more ready-ready to wear. It is trend driven, but not trendy nor will it probably be included in most magazines 10lb fall fashion issues, despite it getting to stores at about the same time as fall deliveries. Young designers, who already have spring/summer fall/winter lines, are expanding into resort that will cover gaps in their shipping times. This will allow retailers to buy smaller amounts from the designers and turn that product over faster, refreshing their assortment, and supplying the designer with a steady stream of income. Though NYmag reports that the sale of many young designer's wares is, unfortunately, extremely low. So low that there are rumors that the young designers will be holding intimate showings of their spring 09 collections instead of showing at the tents. They also note that consumers are saving up for larger branded items (prada, lanvin, etc) when they are making a purchase instead of going for smaller designers like Alexander Wang and Phillip Lim. Despite these bunnies having superb shows with fantastic reviews they are hurting too. Moral of the story, buy resort; buy young. It's good for your closet and good for fashion.
(imgs l to r: ADAM, alexander wang, balenciaga, 3.1 phillip lim; from style.com)
