-Wool fabric of indeterminable quality: given country of origin (the site does not list fiber contents or country of origin of it's wares. tsk tskkkk) probs $2-5$/yd -Indeterminate strap quality: Let's say its a knit trim as it appears to be 1-ply and has no construction stitching: $.30-$.90/yd -Likely pleather applique: $1.50-$3/yd -3 metal zippers- $1/each -4 serged seams, no apparent darting or fit attention, so a sack with straps- this would take a skilled worker maybe MAYBE 5min to construct since there is no need to change stitch or thread (applique stitching withstanding, that would be maybe another 10min), so 15min construction at a pay rate of, let's be generous and kind, 10$/hr, $2.50 So, entire garment cost, at the high end 10$. However, the dress, which originally retailed at $118 is now on sale for $29.50. That, is still $19.50 in profit, but given modern factory sewing and pricing scales, the probably real cost of the garment would hover around the 5$ mark. All of this would be well and good for the Plastinin's, IF PEOPLE BOUGHT IT. America is already hyper-saturated with fast fashion and trend driven teen apparel and really, another brand pushing the exact same merch at a higher price point is not exactly take the U.S by storm. Apparently, the 70 Russian outlets of the store are doing well, not surprisingly as it is their local fashion and Russia is the New Jersey/Vegas of Eurasia. Hopefully, this will serve as a warning for those with the means, but not the skills to decide that design is the new easy, fast, fun career outlet; looking at you Katy Perry, Sheree from RHoA, random celeb's A-Z.
Sunday, December 21, 2008
pre-teen schadenfreude
Tiiiiight! NyMag informs that, oh noes, nearly all of the Kira Plastinina stores in the US are closing! I am not usually one to tease, mock, or cackle at the barely legal- that is my younger sister's department- but when you are the bored youth of a Russian orange juice jillionaire and decide you need to bring even more unskilled z-list celebrity trashion to the U.S. it's fair game. This predicament is not surprising when you are trying to push off forever21 style at an Urban Outfitters price point. Scoping out the Kira Plastinina website shows that the clothing isn't really too far off trend for the age group, but it's marked way up for what it is. Let's nerd out on the below dress:
-Wool fabric of indeterminable quality: given country of origin (the site does not list fiber contents or country of origin of it's wares. tsk tskkkk) probs $2-5$/yd -Indeterminate strap quality: Let's say its a knit trim as it appears to be 1-ply and has no construction stitching: $.30-$.90/yd -Likely pleather applique: $1.50-$3/yd -3 metal zippers- $1/each -4 serged seams, no apparent darting or fit attention, so a sack with straps- this would take a skilled worker maybe MAYBE 5min to construct since there is no need to change stitch or thread (applique stitching withstanding, that would be maybe another 10min), so 15min construction at a pay rate of, let's be generous and kind, 10$/hr, $2.50 So, entire garment cost, at the high end 10$. However, the dress, which originally retailed at $118 is now on sale for $29.50. That, is still $19.50 in profit, but given modern factory sewing and pricing scales, the probably real cost of the garment would hover around the 5$ mark. All of this would be well and good for the Plastinin's, IF PEOPLE BOUGHT IT. America is already hyper-saturated with fast fashion and trend driven teen apparel and really, another brand pushing the exact same merch at a higher price point is not exactly take the U.S by storm. Apparently, the 70 Russian outlets of the store are doing well, not surprisingly as it is their local fashion and Russia is the New Jersey/Vegas of Eurasia. Hopefully, this will serve as a warning for those with the means, but not the skills to decide that design is the new easy, fast, fun career outlet; looking at you Katy Perry, Sheree from RHoA, random celeb's A-Z.
-Wool fabric of indeterminable quality: given country of origin (the site does not list fiber contents or country of origin of it's wares. tsk tskkkk) probs $2-5$/yd -Indeterminate strap quality: Let's say its a knit trim as it appears to be 1-ply and has no construction stitching: $.30-$.90/yd -Likely pleather applique: $1.50-$3/yd -3 metal zippers- $1/each -4 serged seams, no apparent darting or fit attention, so a sack with straps- this would take a skilled worker maybe MAYBE 5min to construct since there is no need to change stitch or thread (applique stitching withstanding, that would be maybe another 10min), so 15min construction at a pay rate of, let's be generous and kind, 10$/hr, $2.50 So, entire garment cost, at the high end 10$. However, the dress, which originally retailed at $118 is now on sale for $29.50. That, is still $19.50 in profit, but given modern factory sewing and pricing scales, the probably real cost of the garment would hover around the 5$ mark. All of this would be well and good for the Plastinin's, IF PEOPLE BOUGHT IT. America is already hyper-saturated with fast fashion and trend driven teen apparel and really, another brand pushing the exact same merch at a higher price point is not exactly take the U.S by storm. Apparently, the 70 Russian outlets of the store are doing well, not surprisingly as it is their local fashion and Russia is the New Jersey/Vegas of Eurasia. Hopefully, this will serve as a warning for those with the means, but not the skills to decide that design is the new easy, fast, fun career outlet; looking at you Katy Perry, Sheree from RHoA, random celeb's A-Z.
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