pre-info: just this year designers have shown pre-fall runway looks. this is new. new new. and entirely retail, not vision/design, driven. you see, in real life time, january-early march and late june-early august are death for the retail world; it's those times referred to as 'winter' and 'summer'. generally, no high-end or directional lines set in stores in those months so buyers rely on late or replenishment shipments of already owned goods to carry them through to the big fashion seasons of fall and spring, but now with the release of pre-fall retailers have 'fresh' goods to bolster their profits in the summer death months. this can also be construed as an optimistic look for the next years economy with designers betting on people wanting to buy medium weight coats and pre-fall-y luxury goods in july. fyi: there is no pre-spring because resort exists, but it generally is not a big enough draw to be carried in stores outside of the 3 b's: bloomingdales, bergdorf, and barney's. so far only a handful of designers have shown pre-fall looks, most showing 12-24 looks posed in look-book/resort style and true to their purpose they are more conservative and would be appealing to a bigger selection of potential shoppers. however, chanel showed as well, and it's as if karl lagerfeld said 'homie dont play that' . chanel showed 64 (sixty four!) separate looks, menswear included and is said to be influenced by amy winehouse. some of the looks seem to be influenced, at least a little, by marc by marc jacobs circa 2003, but that is just me, you can compare yourself. he said she said aside, 64 looks is a ridiculous amount of clothing to produce, even just as samples for a runway show, especially when chanel already shows full 60+ look shows for fall and spring with resort clocking in with over 40 looks. so creesy.
