Tuesday, August 5, 2008

american apparel brand extention that EXCLUDES hitachi magic wand



American Apparel has a new money makin' outlet that is neither vibrators (they've got that, obvs) nor overpriced thrift store sunglasses (ditto)! I'll give you a clue, it's what the average american apparel consumer wears with their glitter hot-shorts and tube bras. Give it second to sink in...IT'S RE PURPOSED THRIFT STORE GARMENTS! Is my usual curmudgeon-y self angry, irate, or even minorly peeved at this? No, because yours truly loves a good cash cow and that, my BFFs, may as well be a license to print money. The micro-offshoot is called 'California Select' and is an ebay store that contains hand selected cleaned up garments sourced from salv. armys and thrift outlets across the globe. The clothes are modeled on the spaced out ladies of questionable age that we have grown to love/loathe from AA's current ads and conveniently one can also buy sample AA garments. The items for sale are mostly dresses that appear to have been shortened, which makes sense as changing the skirt length is the fastest way to modernize a vintage garment. While they have quite a few items worth watching or even bidding on, don't expect to nab a stellar deal. A vintage Chloe dress just sold for over 250$, but most items can be had for under 50$ before s&h. It still begs the question, wouldn't you rather just get your own thrift store jams and alter them for 3$ total? Though, I would wear the above dress from Cali-select to it's and my own spotty death bed.

No comments: