Harper's Bazaar: unlikely Gap enthusiast

Harper's Bazaar the magazine who's official motto should be 'price upon request' is pushing Gap HARD this fall. I love Gap, I really do. What other 10yr old saves their chore money to buy gapkids straight leg jeans and jelly sandals? Have I bought anything at Gap recently? No, however that will change this fall with the new fw08 reworked collections. But I can't help, but be wary when HB has all 8 pages of the Gap fall ad-campaign, complete with Julia Restoin-Roitfeld-as in CARINE Roitfeld's baby-as in Editrix of Paris Vogue Roitfeld. Not to mention the mag prominently displaying a Gap woven top in the 'Newest Hottest Latest' picture rundown. Also, noting the Collette pop-up store that will be outside of the Gap Flagship til Oct. 5th in the NewHotLate news rundown. AND verbally propping Gap in the editorial titled, "New Buys You'll Love Forever" which is most odd as it is an editorial that aims to hand-hold the reader as she swipes her AMEX black for the new Hermes messenger bag because 'its an update on a classic! its cool! you'll have it forever! think of the money you'll save on not buying shitty bags like Coach or Tods!" (buy that 900$ Stella McCartney blazer instead of that ratty 300$ jcrew one! It's good for you!) All of this pressure only 309 pages into the 620+ pages that is the fall fashion tome. I am not hating on Gap's PR for getting choice spots in a magazine that doesn't exactly speak to their current consumer as much as who they want their consumer to be; it's good to grow. Though I do find fault with (a) the instances of Gaps brand placement being so close together and (b) that it appears that PR is not confident that the designs can sell themselves. Seriously, 148$ for a heather gray flannel puff coat that is slimming and chic!? I am fucking there!! I want Gap to rise again and bring accessible American sportswear in the face of a fast fashion pool being over-run with forever 21s and their ilk, but I can't help but feel like pushing something so hard is jinxing it.