le freak c'est chic

maybe you have noticed, stayin' up late at night, watching cops or re-runs of cheaters, interspersed between ads to talk to hOt cHixXX in yr area and bowflex commercials are poorly directed spots for 'chickdowntown.com'. maybe you haven't noticed. if so, totally your loss. these commercials look like they should be for high class call girls and if it weren't for the micro-designer run down at the end of the commercial. i gather it is a shopping website since it lists brands such as see by chloe, current/elliot, among others. they also have two page ads in lucky, elle, etc. have i gone to this website? hell no. if they have see by chloe and current/elliot, two brands that are oft sold out then, why do they need to advertise on late night cable television? i can understand the magazine ads, but even those are just a rundown of the brands the site sells. print and television ads are pricey and not something you see generally trusted high-end retailers-barneys, saks, bloomingdales-throwing cash into. what consumers are they trying to reach? ones that aspire to mid-range fashion pages and love joey greco (im not hatin')? that consumer sect doesn't usually have $400 to drop on a brocade miniskirt and would sooner buy the 'designer inspired' version from forever21. if you are trying to expand your customer base there are less sketchy ways of doing it that don't involve product-placing yourself between phone sex line commercials and erectile disfunction ads, just sayin'.