Fashionista had a post about Balenciaga mag-ads from 2000 and today. I am kind of partial to the 2000. There is wear-ability, directness, accessibility with out losing the air of luxury. I still appreciate the molded forms from ss08 and the de-constructed ease of fw08 and surely I will find beauty in the offerings for ss09. My point lies in that these ads are shown, most often, in up-market women's magazines, vogue, W, harper's bazaar, et al which, especially in American, you cannot throw a Chloe bag at the editorial section without landing on a page that is entirely recreating a Balenciaga runway look. So, why rehash the same look for the ads? The consumer has seen, most likely, the $3000 dress on the runway, in the editorial, and now must see the same thing posed against ad for horse-face's newest vomitous fragrance. Ads are inherently for sellin' and I appreciate the ads that make that a possibility for the consumer. The 2000 ad below and it is kind of refreshing to see two gorgeous people, a dog tee shirt, and a horse without the haughtiness that luxury ads can often impart.
Sunday, September 28, 2008
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