wwwwelcome back W

july W! fashion content! for real! no jokes! the bikini ready mag profiles 12 up and coming (well, up and coming for the pages of W, cushnie & ochs and the lake and stars have been around just not hyper-exploded like an alexander wang) and has a comically written article about gloria vanderbilt's erotic mini-novel (did you know, she is anderson coopers mom? you do now) also, all of the ads being pulled makes for a light, improved read that relies on content-shock!-and not 40milli make up ads. kudoos W.